Program is an Austin-based skateboard company owned by Stacy Lowery and Michael Sieben. The two previously ran Bueno skateboards and Roger skateboards but shut them both down because they were too popular and were making too much money—the IRS was breathing down their necks and they felt bad driving around in exotic luxury cars when all their friends were rolling in Corollas. So, in order to ground themselves and get back to their roots, they started a much smaller brand: Program. Program's mission is simple: we make skateboards and we want you to buy them. Well, not all of you. Some of you kinda dress like toddlers and your primo slides are too short. But the rest of y'all, you're good.
We know you have a lot of choices right now in terms of what companies to support. We just hope you get with the Program because all those other brands smell like farts and the dudes that own them eat their own boogers. Seriously.